The Communication and Public Relations department promotes communication as a vehicle to build trust with our communities, confidence in our district and our schools, and support for providing a high quality education for all our students.
The district is accountable for clear communication
As a public institution, the school district is accountable to parents and other citizens, informing them about their investment in public education and seeking their insight on helping the school district deliver high quality educational programs that meet the needs of our students and communities.
The role of district staff in communication
All district staff members, regardless of their job, share a role in communicating information about their school and/or the district as they interact with students, parents and others.
The Communication and Public Relations department provides support and information to staff so they can be more effective in their role as communicators.
What is school public relations and do we need it?
"Educational public relations is a planned, systematic management function, designed to help improve the programs and services of an educational organization.
It relies on a comprehensive, two-way communication process involving both internal and external publics with the goal of stimulating better understanding of the role, objectives, accomplishments, and needs of the organization.
Educational public relations programs assist in interpreting public attitudes, identify and help shape policies and procedures in the public interest, and carry on involvement and information activities which earn public support and understanding."
(Source: National School Public Relations Association, "New Standards for the School Public Relations Profession," 2002)