• Marketing [AC]

    Intended Audience: Grades 9, 10, 11, and 12

    Credit: One trimester = 0.5 credit

    Major Outcomes:

    •   Development, extension, and growth of a new product brand

    •   Creation and execution of a marketing survey to the school population

    •   Innovative business skills

    •   Build problem solving and communication  skills

    Projects, Activities, etc.: Develop a new brand and learn what needs to happen for this brand to be successful in the marketplace. You and your team can solve a major problem by ad- ministering a survey, organizing the data and making recommendations to address the issue. Instructional Focus: Realistic projects, Team-based learning, Collaborative assignments, hands-on activities

    Co-curricular Connection: DECA

    Articulated Credit: Click here
    College Credit: Students must meet a 85% benchmark throughout the secondary trimester course to earn an articulated credit
    Credit Recommendation: 3 credit semester hours in Principles of Marketing (BUSN 1100)
    List of Cooperating Colleges: Click Here

    Marketing Syllabus